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Key Responsibilities:
- Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.
- Conduct keyword research, build negative keyword lists, and create ad copy to improve click-through rates and conversions.
- Set up and manage Google Tag Manager and conversion tracking, analyze performance data, and provide recommendations.
Qualifications:
- 5+ years of experience managing Google Ads campaigns with advanced proficiency in Google Ads and Google Tag Manager.
- Strong understanding of keyword strategy, search intent, and negative keyword optimization, plus conversion tracking experience.
- Excellent analytical skills and experience leveraging AI tools like ChatGPT to improve efficiency.
What Success Looks Like:
- ROAS consistently improves across client accounts with proactive optimization.
- Google Tag Manager and conversion tracking are accurately implemented and maintained.
- Performance issues are resolved proactively, and reporting provides actionable insights.
Scale Army Careers
They provide digital advertising solutions for small and medium-sized businesses through software and managed services, focusing on helping local businesses generate qualified leads and maximize return on ad spend with targeted Google Search campaigns. The team is fast-moving, data-driven, and focused on delivering measurable results across a large portfolio of client accounts.