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Enterprise Demand Generation:
- Own marketing's contribution to Enterprise pipeline.
- Lead account-based marketing (ABM) strategy and execution.
- Partner with sales leadership to align on target account lists.
Direct Sales Demand Generation:
- Own marketing's contribution to Direct Sales new revenue.
- Drive inbound acquisition strategy for BHN Tango.
- Optimize the full inbound funnel from first touch through qualified lead handoff.
Website Strategy & Performance:
- Provide strategic leadership to the Head of Website Strategy and their team.
- Set the strategic direction for web as a demand generation channel.
- Hold the team accountable to web KPIs including organic traffic.
Digital Marketing & Paid Media:
- Lead the Head of Digital Marketing and their team.
- Set performance standards and investment priorities across paid channels.
- Drive LinkedIn strategy across both paid campaigns and organic presence.
Blackhawk Network
Blackhawk Network (BHN) offers a single global platform that allows businesses to tap into branded payment solutions. They help businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers with a network spanning the globe with more than 400,000 consumer touchpoints.