Sr. Demand Generation Manager

Campaign Strategy and Execution:

• Own end-to-end planning, execution, and optimization of demand gen campaigns.
• Build and manage the campaign calendar in collaboration with the Director of Marketing.
• Develop audience segmentation strategies and targeted campaign tactics.

Pipeline Generation and Conversion Optimization:

• Drive toward the Marketing team’s target of sourced new revenue.
• Analyze campaign performance data to identify what’s working.
• Build and maintain conversion assets across the funnel.

Account-Based Marketing (ABM):

• Build and own Blackthorn’s ABM strategy and execution.
• Partner with Sales to identify and prioritize target account lists.
• Design account-specific plays that coordinate paid, email, content, and direct outreach.

Marketing Operations and Infrastructure:

• Use Pardot and Salesforce® for campaign execution, lead management and scoring.
• Maintain clean data hygiene and accurate campaign attribution.
• Build and maintain campaign reporting dashboards.