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Role Overview:
- Own the GTM narrative and content calendar, translating clinical and product strategy into a 90-day content and campaign roadmap across social, email, and experiments.
- Run the in-house marketing engine, operating automated content production and turning raw output into polished, on-brand assets.
- Build social and creator growth, managing community engagement, influencer coordination, and compliance-aware growth.
Performance and Experimentation:
- Set up experiments on hooks, messaging angles, and landing-page variants, reading data to decide what to scale or stop.
- Own core growth metrics: funnel performance, CAC, LTV, and creative A/B testing.
- Manage paid acquisition across search and social end to end, from budget and targeting to creative testing and ROAS.
Who You Are:
- Have 5-8+ years in DTC or subscription businesses, ideally in health or wellness, with a portfolio showing brand growth across 2-3 channels.
- Are performance-minded, comfortable with funnels, CAC and LTV, A/B testing, and analytics.
- Possess ads management expertise in Meta, TikTok, and Google Ads, with working knowledge of health and telehealth ad policies.
Sphere Health
SPHERE HEALTH is a pre-launch, direct-to-consumer women's telehealth platform based in Sunny Isles Beach, Florida, offering cash-pay care via board-certified OB-GYNs. It is a small, lean team building toward launch, where every hire shapes the brand's future.