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About the Opportunity:
- Recruiting on behalf of a fast-growing DTC wellness brand with a mission to help people live healthier.
- They are scaling their customer acquisition engine to connect it more tightly to the full customer journey.
About the Role:
- You'll own the client's customer acquisition strategy across paid media and emerging growth channels.
- You'll manage the paid media agency, set acquisition strategy, guide creative testing, and oversee media investment.
- You'll ensure every paid dollar is directly tied to DTC growth goals.
What You'll Do:
- Own acquisition strategy across paid media and emerging growth channels.
- Manage the day-to-day relationship with the paid media agency and hold them accountable to performance targets.
- Oversee budget planning, creative testing, and cross-channel collaboration.
What We're Looking For:
- 4+ years in growth, acquisition, performance, or digital marketing.
- Proven experience managing paid media programs and agency relationships.
- Strong grasp of customer acquisition metrics and channel strategy, with DTC or wellness experience preferred.
The Global Talent Co.
A fast-growing DTC wellness brand with a mission to help people live healthier. They are scaling their customer acquisition engine to connect it more tightly to the full customer journey.