Product Marketing Manager

At Canonical, the product marketing team is not just marketing products—we’re building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier. As a product marketing manager, you will: Develop and execute go-to-market (GTM) strategies for a range of products. Lead messaging and positioning efforts ensuring our products stand out in a competitive market. Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials. Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth. Launch new products and features, leading cross-functional teams to drive awareness and adoption. Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly. Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base. Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.