Marketing Technology (MarTech) Ownership:
- Own Vista's marketing technology stack, including email marketing platforms, campaign management systems, and content management systems, serving as the primary subject-matter expert.
- Administer MarTech platforms day-to-day, including user provisioning, system configuration, data hygiene, and vendor relationship management.
- Leverage AI tools and automation platforms, including Claude and Claude Code, to accelerate campaign workflows and streamline data processing tasks.
Fundraising Support:
- Maintain accurate CRM data across investor and prospect records, pipeline tracking, and fund activity.
- Build and maintain dashboards and reports in Salesforce to support pipeline visibility and management.
- Identify workflow gaps and partner with technology to improve or automate fundraising processes.
Business Analysis and Process Improvement:
- Gather, document, and prioritize requirements from fundraising and marketing stakeholders.
- Produce user stories, process maps, and functional specs to support technology delivery.
- Conduct UAT for system changes, ensuring solutions meet business needs before deployment.
Qualifications:
- Two to five years of experience in a business analyst, operations, or technology support role, preferably within financial services or asset management.
- Hands-on experience with CRM and marketing technology platforms, preferably including Salesforce and Salesforce Data Cloud.
- Strong analytical skills with experience building reports or dashboards in tools such as Salesforce, PowerBI, Sigma, or Excel.
Vista Equity Partners
Vista Equity Partners is a leading global investment firm that invests exclusively in enterprise software, data and technology-enabled companies across private equity, credit, public equity and permanent capital strategies. The firm, which has assets under management exceeding $100 billion, brings an approach that prioritizes creating enduring market value for its global ecosystem of investors, portfolio companies, customers, and employees.