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B2B Marketing Content and Sales Enablement Manager
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Key Responsibilities:
- Own and execute the B2B inbound marketing strategy, including MQL generation, organic and paid acquisition channels, and lead capture programs.
- Establish and manage MQL, pipeline, and revenue targets with a focus on lead quality and conversion performance.
- Analyze funnel performance and campaign data to identify growth opportunities and optimize acquisition strategies.
Requirements:
- At least 6 years of B2B marketing experience, including 2 years managing marketing professionals.
- Deep hands-on experience leading inbound marketing or demand generation functions with responsibility for pipeline contribution.
- Strong experience using Salesforce and CRM data to measure marketing performance and drive decisions.
What We Offer:
- Annual salary range of $100,000 to $122,000 USD, with eligibility for performance bonus and equity compensation.
- Access to standard employee benefits, including healthcare coverage, retirement plans, and paid time off.
- Fully remote work arrangement within the United States, with the opportunity to lead a strategically important marketing function.
Partner Company
The company operates in the home services vertical, leveraging technology to connect service providers with customers. It is a mid-sized, performance-focused organization with a remote-first culture.