Own end-to-end eCommerce performance, including conversion, AOV, and revenue growth
Analyze funnel performance and identify opportunities across acquisition → conversion → retention
Define and track KPIs; translate insights into actionable recommendations

Merchandising + Experience:

Lead digital merchandising strategy (assortment, placement, promotions)
Optimize onsite experience, including landing pages, navigation, and product/vendor pages

Vendor + Partnership Strategy:

Partner with the existing team to improve vendor mix and assortment strategy based on customer demand and business goals
Identify opportunities to drive additional value through strategic partnerships
Introduce structure for vendor prioritization and roadmap planning

Forma

Forma is a flexible benefits software company founded in 2017 aiming to challenge the one-size-fits-all approach to employee benefits. Their platform enables companies to offer competitive packages while reducing costs and inefficiencies, giving employees more choice and flexibility in spending their benefit allowances for nearly a million employees.

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