Chief Financial Officer (CFO)

We’re hiring a Chief Financial Officer (CFO) for a leading, parent-focused consumer app that helps families transition young children to solid foods. This role blends finance, analytics, and operational execution. You’ll lead forecasting and budgeting, provide analytical insight into marketing efficiency, and ensure the systems, vendors, and tools are in place to drive profitable, data-informed growth. The CFO will develop and maintain detailed forecasting models, budgets, and variance analyses. They will also lead analysis of CAC, LTV, ROAS, and payback periods across channels and oversee vendor relationships and ensure the company’s financial and marketing tech stack supports accurate data and timely decision-making. The ideal candidate will have 8–12+ years in finance or FP&A at a consumer app, marketplace, or DTC company and experience partnering directly with CEOs or GMs on growth and investment decisions. High level of accountability and ownership; able to translate business goals into actionable financial strategies and deliver measurable outcomes.