Product Marketing Manager

The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs. This role will be focused on our Advanced Insights analytics solution with our Core EHR and support launch of new AI solutions. Responsibilities include developing product positioning, value propositions, leading product introductions, collaborating with marketing peers, assisting in product naming, enabling sales, gathering market intelligence, and acting as a subject matter expert. The candidate will work with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products to customers. This position requires someone experienced in building consensus, collaborating with cross groups to get things done, as well as a polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to change.