Principal Product Manager, Parent & Student Engagement

Map the parent and student journeys and cohorts to understand our biggest engagement and retention opportunities. Convert data from tutoring sessions, sales transcripts, and product behavior into dynamic segments and intents that tell us who needs what and when. Leverage our internal data, internal product and marketing messaging guidance, and new AI tools to automate and dynamically create highly personalized content. Orchestrate cross-channel touchpoints that drive learners to do things like: Schedule and attend tutoring sessions, Review their AI-generated past session summaries, Complete personalized practice problems, Preview and edit next-session AI lesson plans, Enroll in group courses or other new features. Ensure every message is personal and actionable, clearly advancing the learner’s goals. Set bold targets for engagement, tutoring session consumption, and retention uplift; instrument real-time dashboards that expose progress. Run rapid A/B tests across modalities, channels, and timing; double-down on winning plays and codify them into repeatable playbooks. Integrate emerging AI tools that improve targeting accuracy, experimentation speed, and operational efficiency.