Job Description
The Sr. Marketing Manager, Partnerships role focuses on driving marketing efforts for NAF’s strategic partnerships, including companies in financial wellness, insurance and other mortgage-adjacent categories.
This person will partner closely with strategic partnership managers to develop strategies that drive business metrics (product awareness, adoption, usage). Responsibilities include creating customer journeys, product messaging and value propositions for different audiences (e.g., employees, loan officers, referral partners, homebuyers).
Other responsibilities will include developing and distributing marketing material to educate NAF and partner teams on product/program value, target audiences, and potential use cases, creating sales enablement materials and managing campaign performance tracking.
About New American Funding
New American Funding (NAF) is a nationwide mortgage lender committed to helping individuals and families achieve their homeownership goals.