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Responsibilities:
- Own customer acquisition across all channels: paid social, paid search, SEO, email, content, and website
- Plan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversion
- Continuously test and iterate - creatives, audiences, landing pages, messaging - to improve performance
Requirements:
- 5+ years of health, wellness or supplement e-commerce experience at a D2C brand, with hands-on customer acquisition responsibility
- Proven track record of scaling paid channels (Meta, Google, TikTok) profitably
- Deep expertise in omnichannel marketing - paid, organic, email, website optimization
What we offer:
- Fully remote work with flexible hours
- Competitive salary and token-based compensation
- High ownership - you'll shape Biofy's growth strategy from day one
Biofy
Biofy is Bio Protocol's commerce layer, creating a marketplace where research-backed products from decentralized science communities meet consumers. We're building a new kind of e-commerce platform where product provenance is tracked on-chain and every purchase supports scientific innovation.