Head of Web

The Head of Web will define the vision and roadmap for paddle.com and other digital surfaces, balancing brand storytelling, product clarity, conversion, and speed. This role owns end-to-end performance, from traffic through to key actions (sign-ups, demo requests, pricing page visits, PQL triggers). Use AI design and prototyping tools to rapidly test and iterate UX, copy, and layouts. The position will build seamless, distinct journeys for self-serve and sales-led visitors and optimize CTA strategy, user flows, and intent signalling for each motion. Collaborate with Product Marketing and Brand to ensure copy, messaging, and structure align to ICPs, segments, and commercial priorities. Build a test-and-learn culture. Implement frameworks for rapid A/B and multivariate testing. Drive continuous improvements to conversion rates. Lead dev resources to ensure the site is fast, stable, and scalable.