Growth Marketing Director

You will own increasing sign-up rate and app engagement across their book of business by driving efficiency in existing channels and ideating + owning launch of new channels & tactics. Optimize marketing channels via experimentation by designing and launching A/B testing across channels such as email, direct mail, and SMS campaigns, push notifications utilizing marketing automation tools & platforms such as Iterable. Innovate to develop new marketing tactics & channels that help drive member sign-up and engagement with Garner - full end-to-end design and execution. Develop new processes & partner with Data to build automated dashboards to measure and analyze campaign & channel performance metrics. Refine targeting and messaging to optimize campaign performance by member persona. Partner with Product, Account Management, Engineering, Data & Reporting to support new product launches, custom client marketing initiatives, and analyze and optimize marketing performance.