This role involves developing and executing direct mail fundraising strategies. Collaboration with cross-functional teams is essential to integrate direct mail campaigns with other fundraising channels like email and SMS. You will oversee the design and production process, ensuring materials meet quality standards and align with branding guidelines. Segmenting donor lists based on criteria like donor history and demographics to optimize campaign targeting will be crucial.
Analyzing campaign performance and donor responses to refine strategies, monitoring key performance metrics, and ensuring compliance with fundraising regulations is also expected. Preparing regular reports, collaborating with external vendors, and some nights and weekends may be required.