Media Planning & Strategic Recommendations:
- Develop media plans and strategic recommendations connecting client business objectives to audiences, Moments, channels, budgets, and flighting.
- Build client-facing planning collateral that is accurate, creative, and thorough.
- Stay abreast of emerging consumer behaviors, media channels, and technologies.
Pre-Sales Partnership & Commercial Growth:
- Lead strategic response to RFPs and briefs, partnering with Sales to shape a differentiated point of view.
- Co-present at client meetings, representing the strategic rationale with confidence.
- Use in-flight and prior campaign performance to inform the next plan and drive client investment.
Storytelling & Client Insight:
- Translate complex data into simple, compelling narratives that answer the 'So What?' and 'Now What?'.
- Partner with Account Management, Ad Operations, and Data Insights to interpret campaign performance.
- Contribute to Quarterly Business Reviews, identifying macro trends and growth opportunities.
AI Fluency & Ways of Working:
- Use AI to pull, structure, and analyze data for actionable client insights.
- Develop AI-powered client presentations and narratives from concept to final polish.
- Build reusable AI skills, agents, and workflows that drive efficiencies and amplify outputs.