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Creative Leadership & Output:

  • Own the creative vision and quality standard for the Performance Design department
  • Ensure all work meets both craft and conversion benchmarks
  • Review and elevate creative across paid social, display, video, and landing page formats

People Management & Team Development:

  • Lead, coach, and develop a multidisciplinary team of designers, project managers, and motion contractors
  • Set clear expectations, foster accountability, and build a culture where creative people do their best work
  • Identify growth opportunities for team members and actively invest in their development

AI & Technology Integration:

  • Lead adoption of AI creative tools across the team
  • Identify where emerging technologies can sharpen output and improve efficiency
  • Build AI into real production workflows

Directive Consulting

Directive Consulting is a B2B performance marketing agency, delivering revenue not just leads. Using Customer Generation, they drive pipeline, fuel SQLs, and scale brands in SaaS and B2B, building marketing engines that win.

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