Play a strategic role developing Coursera’s brand foundations and coaching a talented crew of creatives to deliver world-class marketing executions across a global stage. You’ll collaborate day-to-day with marketing leads, brand strategists, and oversee the creative vision for holistic, integrated design solutions across a range of channels including: digital advertising, social channels, print collateral, events, and video storytelling.
Conduct research to identify creative opportunities and create initial versions to test out these ideas. Provide helpful feedback to colleagues like User Acquisition Managers, designers, and product teams. Manage asset and video production with designers, influencers, and creators and refine processes for creative development and testing to support marketing goals.
Shape a strong, differentiated identity in the market by establishing a unique positioning that resonates with our target audience and crafting exceptional content that educates and establishes legitimacy. As Brand Marketing Manager you will create high-quality, engaging assets while driving our brand narrative and positioning across all touchpoints. You’ll work closely with cross-functional teams and external partners to develop compelling stories and scalable creative workflows that bring our brand to life.