Conduct research to identify creative opportunities and create initial versions to test out these ideas. Provide helpful feedback to colleagues like User Acquisition Managers, designers, and product teams. Manage asset and video production with designers, influencers, and creators and refine processes for creative development and testing to support marketing goals.
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Take full ownership of a category at a state-of-the-art brand with the freedom to shape it and the responsibility to grow it with real impact. You will manage the ESN category portfolio, focusing on innovations and optimizing market presence, including product launches and promotional campaigns. Stay on top of market trends and drive product launch excellence.