Senior Manager, Event Marketing

Event Strategy:

• Define which events Plooto should attend, sponsor, or host based on potential to drive customer acquisition.
• Evaluate ROI of events and work with Demand Gen to recommend investments.
• Build and maintain an annual event calendar balancing local, regional, and national opportunities.

Event Logistics and Execution:

• Own pre-event planning including budgets, timelines, vendor coordination, and booth design.
• Lead flawless on-site execution for events of all scales, from small lunches to large conferences.
• Oversee owned events like lunch & learns and client dinners directly.

Cross-functional Coordination:

• Prep leadership for speaking engagements and brief sales teams ahead of events.
• Partner with marketing to promote event participation effectively.
• Track and report on event performance against pipeline and utilization goals.