Director, Marketing Data Science

Marketing Measurement:

• Own end-to-end marketing measurement across the customer lifecycle, performance marketing, and growth channels.
• Design and evolve attribution and incrementality frameworks to drive efficient budget allocation and strategic decisions.
• Define and maintain core marketing KPIs, dashboards, and reporting that enable clarity, accountability, and action.

Data Science:

• Drive the evolution from descriptive analytics to predictive and prescriptive data science, including models for LTV, CAC, churn, and forecasting.
• Apply machine learning approaches to improve targeting, personalization, bidding, and lifecycle optimization.

Team Leadership:

• Build, lead, and mentor a high-performing marketing data science team, establishing best practices and technical rigor.
• Act as a strategic partner to Marketing, Growth, Product, Finance, and executive leadership, clearly communicating insights and influencing investment decisions.