The Role:
- You will lead B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives.
- Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
- Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics.
What You’ll Do:
- Support new business efforts by contributing programmatic insights, recommendations, and case studies.
- Collaborate with key B2B data and technology partners to maximize platform capabilities.
- Maintain financial discipline through accurate budgeting, pacing, and forecasting.
What You Must Have:
- 3–5 years of hands-on experience managing programmatic campaigns, ideally with B2B focus.
- Strong understanding of B2B buying journeys and account-based marketing.
- Experience with DSPs, ad serving, and martech ecosystems.
Benefits:
- Remote-first culture and unlimited PTO.
- 100% paid parental leave and 401(k) matching.
- Medical, Dental, Vision, Life, and Pet Insurance.
Wpromote
Wpromote is a digital agency that builds better marketing through data-driven strategies and inclusive culture. They are recognized as a Best Place to Work by Ad Age and Glassdoor, with a focus on work-life balance and growth.