Sr. Marketing Automation Specialist

The Sr. Marketing Automation Specialist will be the subject matter expert on all things Marketo and responsible for ensuring the implementation of our marketing automation strategy. You ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company. This role involves hands-on development and execution of journey-based marketing campaigns, managing platform performance and database health, monitoring and updating scoring, and managing integrations across various platforms. Strong interpersonal skills are required to collaborate with teams within Marketing, cross-departmental stakeholders, agency partners and suppliers.