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Marketing Branding Strategic Planning

Brand & Portfolio Management:

  • Develop annual brand plans with clear objectives and KPIs.
  • Evaluate item-level performance and recommend product renovations.
  • Build a long-term innovation pipeline.

Consumer & Retail Insights:

  • Own consumer research initiatives and deliver actionable findings.
  • Monitor brand performance and category trends to identify opportunities.
  • Analyze media, consumption, and market data.

Marketing & Communications:

  • Bring consumer and category insights to guide planning.
  • Brief internal teams and external agency partners.
  • Track and report on brand health metrics.

SkinnyDipped

SkinnyDipped, located in Seattle, was founded by a mom and daughter and two best friends, creating thinly dipped chocolate almonds. They are a women-led company driven by the belief that healthy snacking should make both the body and you happy.

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