Senior Innovation Brand Manager

Innovation Project Management:

• Own project timelines and budgets, ensuring each initiative ladders up to clear objectives and brand impact.
• Build and reinforce project structure by managing all innovation documentation, tasks, progress, and deliverables in Notion.
• Partner with Marketing to shape GTM strategies, defining product positioning, audience targeting, and launch moments that make an impact.

Product Development Insights:

• Leverage customer insights, category trends, and market research to feed the Innovation pipeline and uncover new opportunities.
• Balance brand storytelling with product performance, ensuring every launch strengthens our brand positioning in cat nutrition and cat health, driving both brand equity and business results.
• Own post-launch reporting and analysis to evaluate product performance, transforming quantitative and qualitative feedback into learnings and recommendations.

What We Love About You:

• You’re a cat parent and cat lover, with a deep understanding of the category across multiple verticals.
• You can work cross-functionally with stakeholders at all levels and communicate effectively and with ease.
• You are highly organized and your attention to detail makes you a strong project manager.