Job Description
This B2B Marketing Manager role is not a warm pipeline or a sales support role; it's about building something from scratch. The company seeks a smart, brave, and sharp individual to bring in businesses that offer experiences like restaurants, spas, attractions, venues, and short breaks that members will love.
The mission involves bringing in great experience-based businesses with a simple offer, providing free access to loyal, paying members aged 50+ with no hidden fees or commissions. Once a partnership is secured, it will be handed over, and the B2C marketing team will promote the offer to drive traffic.
The role involves leading and delivering the B2B partner acquisition strategy, identifying, contacting, and onboarding high-quality businesses while using LinkedIn, Sales Navigator, and other tools to get results. It requires writing direct, honest outreach that sounds like a real person and building automated flows that feel human and personal. Tracking numbers and testing new angles is essential, focusing on what works and discarding what doesn't.
About Friendsdeals
Friendsdeals is a paid membership club for people aged 50 and over, offering high-value deals on dining, entertainment, wellness, learning, and short breaks for £49 a year.