Responsible for driving the effectiveness of all go-to-market (GTM) teams—including Sales, Customer Success, and Partnerships—by equipping them with the training, content, and tools needed to achieve revenue goals. This senior leader sets the vision and strategy for onboarding, everboarding, and coaching programs that reinforce consistent adoption of sales methodologies, messaging, and processes. Partnering closely with Revenue Operations, Marketing, and Product, the Senior Director ensures that enablement initiatives are aligned to business priorities and evolving buyer needs. They oversee the creation and management of enablement content, platforms, and certification programs to maximize seller productivity, improve customer engagement, and drive business outcomes.
Define and execute the global revenue enablement strategy in alignment with company growth goals. Establish a long-term vision for onboarding, continuous training, and coaching programs. Build strong partnerships with executive leadership across Sales, Marketing, Product, and Revenue Operations.
Oversee design and execution of role-specific onboarding programs that accelerate ramp-to-quota. Lead ongoing enablement initiatives (everboarding) to reinforce methodologies, sales skills, and product knowledge. Develop certification programs to ensure consistent standards of excellence across GTM teams. Implement structured coaching frameworks for managers to scale development at the field level.
Partner with Product Marketing and Product Management to translate launches into effective training, messaging, and sales collateral. Oversee the creation, governance, and accessibility of enablement content (playbooks, talk tracks, competitive battlecards). Own the enablement technology stack (LMS, CMS, sales readiness tools) to drive adoption and efficiency.
Work with Revenue Operations to leverage data and insights in shaping enablement priorities. Partner with Marketing to ensure consistent messaging across the buyer journey. Align with Customer Success leadership to support account expansion, retention, and customer engagement.
Define KPIs for enablement programs (quota attainment, win rates, ramp speed, adoption metrics). Regularly report on enablement effectiveness and ROI to executive stakeholders. Continuously refine strategy based on business outcomes, rep feedback, and market shifts.
Lead, mentor, and scale a team of enablement professionals (directors, managers, specialists, instructional designers, trainers). Foster a culture of accountability, collaboration, and innovation.