As the B2B Field Marketing Executive, you will drive the events programme, designing and delivering a comprehensive programme tailored to engage enterprise clients and prospects. This includes webinars, panel discussions, networking receptions, and executive dinners. You'll lead sourcing and securing high-profile speakers, collaborating to develop compelling event content that resonates with CIOs, CDOs, CTOs, and CHROs.
You will forge strong relationships with the sales team, understanding their challenges and co-creating event-driven solutions and supporting sales enablement materials. Using expertise with marketing automation and CRM platforms, such as HubSpot and Salesforce, you will manage email communications, workflows, and event performance tracking. Full ownership of the field marketing budget will be required, ensuring events and initiatives are delivered on time and within budget.