Marketing Generalist

The Marketing Generalist is responsible for supporting marketing initiatives to drive sales leads, brand awareness, increase client engagement, and grow market share. This position involves assisting in the development and execution of social listening, Sales & Marketing chat, competitive intel, digital and print ad placement, case studies, development of marketing videos and maintaining strong relationships with the entire Marketing team. Develop and support strategies for chat, videos, ads, landing pages and for new and existing products. Collaborate with cross-functional teams to ensure successful product launches and ongoing growth. Conduct dental industry market research and analysis to identify customer needs, market trends, and competitive landscape. Collaborate in the messaging for Chat, ads and placement, videos and landing pages to drive product adoption and revenue growth through sales leads. Create and development case studies and curate testimonials from Sales and Client Support teams.