The Senior Strategic Customer Programs Manager will design and lead high-impact programs that drive customer advocacy, lifecycle marketing, and internal change management, reporting to the Director of Customer Experience. This role involves designing and executing scalable customer programs that drive engagement, adoption, and retention across the customer lifecycle. It also includes leading internal change management efforts to implement and evolve systems and workflows.
The manager will build and scale customer marketing initiatives such as reference programs, testimonials, case studies, custom landing pages and lifecycle campaigns in partnership with the Marketing team. Responsibilities also include managing cross-functional projects, creating program documentation, and identifying opportunities to improve customer experiences through better processes, tooling, and cross-team collaboration.