Inbound Marketing Manager

Inbound Strategy & Funnel Optimization:

• Design and optimize the end-to-end inbound user journey from initial organic discovery to landing pages, forms, and lead capture.
• Run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates.
• Collaborate with demand gen to ensure high-value research and data content is optimized for search and distributed across organic channels.

Campaign Execution & Lifecycle Marketing:

• Optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel.
• Run fast testing cycles on content offers like gated reports and webinars to find high-performing lead magnets.
• Oversee organic distribution strategies across company social channels, newsletters, and community hubs.

Performance Measurement & Ops Support:

• Monitor and report on core inbound metrics including organic traffic, form completion rates, and inbound pipeline velocity.
• Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs to Sales.