Senior Brand Manager - DTC
Remote regions
USBenefits
Unlimited PTO
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Brand Ownership & Strategy:
- Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate.
- Define and execute the merchandising and assortment strategy to ensure each brand has the right products at the right price points.
Growth & Experimentation:
- Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion.
- Partner with Growth & Marketing and Product to design and execute a rigorous experimentation roadmap.
Cross-Functional Execution:
- Serve as the primary connector across Global Supply Chain, Growth & Marketing, Product, and CRM.
- Lead without authority — align cross-functional partners on priorities and keep execution moving.
Brand Voice & Positioning:
- Own how each brand shows up in the world — visually, editorially, and competitively.
- Partner with creative and content teams to ensure brand expression is consistent and commercially effective.
Ashley Digital
Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, one of the most recognized home brands in the world. We're a fast-moving, highly collaborative team operating at a transformational moment, shaping how people discover and buy home furnishings online.