Digital Marketing & E-Commerce Growth Manager

Key accountabilities:

• Develop and execute an inbound marketing strategy to generate qualified B2B enquiries, quote requests, and online sales.
• Own the organic search strategy across SEO, AEO, and GEO, including keyword research, technical optimization, and content architecture.
• Optimize e-commerce platform elements such as product information, pricing, and customer journeys to boost conversion and repeat revenue.

Paid advertising and email marketing:

• Plan, launch, and optimize Google Ads campaigns including Search, Shopping, and Performance Max to improve cost per lead and ROAS.
• Build segmented email and automated lifecycle campaigns for follow-ups, abandoned carts, and customer reactivation.
• Analyze campaign, CRM, and sales data to track leads from enquiry to conversion and improve lead quality.

Performance and growth:

• Build weekly and monthly dashboards covering leads, sales, conversion rates, and marketing-attributed revenue.
• Identify priority products and customer segments through collaboration with sales and management teams.
• Continuously test, measure, and refine marketing initiatives to drive sustainable revenue growth.