Digital Marketing Manager

Role Overview:

• Own the execution, optimization, and continuous improvement of the company's digital marketing strategy across multiple channels.
• Work closely with leadership to improve lead generation, optimize the customer journey, and enhance brand awareness through SEO, paid advertising, content marketing, email marketing, website optimization, and social media.

Key Responsibilities:

• Execute and continuously optimize digital marketing initiatives across multiple channels to increase qualified lead generation and brand visibility.
• Manage and maintain the company website using WordPress, execute SEO initiatives, and coordinate with external developers when needed.
• Build and execute email marketing campaigns, manage social media presence, and track performance across all channels.

Qualifications:

• 3–5 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing managing multiple channels simultaneously.
• Strong understanding of SEO best practices, hands-on Google Ads management, and proficiency with WordPress and email marketing platforms.
• Experience in financial services, lending, or real estate industries is preferred.

What Success Looks Like:

• Qualified lead generation consistently improves across digital marketing channels.
• Organic website traffic and search rankings continue to grow.
• Google Ads campaigns deliver strong, measurable ROI.