Own and deliver key initiatives within brightwheelβs activation & expansion roadmap. Define the end-to-end onboarding and growth experience for schools, leveraging AI and product-led growth (PLG) principles to accelerate time-to-value. Communicate strategy, learning, and progress clearly with leadership and cross-functional partners to inform roadmap decisions. Partner cross-functionally with engineering, design, AI, and GTM to build and iterate on in-app experiences that deliver continuous customer value. Identify and remove friction across activation and attach funnels, using data and customer feedback to prioritize high-impact improvements.