ABM Strategy and Account Planning:
- Own Horizon3.ai's ABM strategy across all tiers.
- Partner with sales leadership and SDR leadership to define the target account list.
- Develop account-level program plans for tier-one accounts.
Program Execution and Orchestration:
- Design and execute multi-touch ABM programs.
- Build tiered plays for different account scenarios.
- Partner with field marketing to extend ABM plays into in-person experiences.
Sales and SDR Alignment:
- Serve as the primary ABM partner to sales and SDR leadership.
- Build visibility into account engagement for sales reps.
- Partner with SDR leadership to design SDR sequences that complement ABM touches.
Technology and Intelligence:
- Own the ABM technology stack in partnership with marketing ops.
- Use intent data, engagement signals, and account activity to continuously refine target account prioritization.
- Ensure all ABM activity is correctly attributed in Salesforce
Horizon3.ai
Horizon3.ai is a cybersecurity company dedicated to enabling organizations to find, fix, and verify exploitable attack vectors before criminals exploit them. They are a fusion of former U.S. Special Operations cyber operators, startup engineers & operators, and formerly frustrated cybersecurity practitioners.