Similar Jobs
See allMarketing Manager
Benchling
Europe
B2B SaaS Marketing
Demand Generation
Field Marketing
Regional Marketing Manager, EMEA
GitLab
Europe
Field Marketing
Salesforce
Slack
Field Marketing Manager
Cision
Europe
Event Marketing
Content Marketing
Demand Generation
Marketing Campaigns Manager
Unframe
US
B2B Marketing
Demand Generation
Campaign Execution
B2B Marketing Director
Runway
US
B2B
Demand Generation
Field Marketing
Job Overview:
- Plan and execute end-to-end integrated demand generation campaigns across digital, paid media, ABM, email, webinars, and content syndication with a strong focus on driving NASA and EMEA enterprise pipeline.
- Translate product marketing messaging and content strategy into compelling campaign architecture, defining target segments, CTAs, channel mix, and success metrics.
- Own campaign timelines, briefs, asset requirements, and approval workflows, coordinating across Content, Digital, Creative, and Growth teams.
Key Responsibilities:
- Drive pipeline contribution across the full funnel – from top-of-funnel awareness through to MQL generation and SQL progression – with accountability for North American targets.
- Collaborate closely with Sales and SDR teams to ensure tight lead flow, campaign-to-conversation alignment, and a continuous feedback loop that improves conversion.
- Partner with Product Marketing to ensure campaign messaging reflects ICPs, use cases, and current market opportunity, especially across Generate, Transform, and Protect solution pillars.
Skills & Experience:
- 5+ years of hands-on experience in B2B marketing, with a focus on demand generation and integrated campaign execution.
- Proven track record managing multi-channel campaigns that drive measurable pipeline ideally with direct exposure to NASA and EMEA markets or enterprise accounts.
- Hands-on knowledge of HubSpot (preferred), ClickUp and Salesforce for campaign execution, lead management, and reporting.
RWS
RWS is focused on growing the value of ideas, data, and content by ensuring organizations are understood. The company embraces diversity and promotes equal opportunity, believing that diversity makes them strong and wanting every employee to grow as an individual and excel in their career.