Director, International Marketing

The Director, International Marketing, is responsible for developing and executing the global marketing strategy to support international pipeline growth, brand visibility, and market penetration in Europe. This highly visible, strategic, and cross-functional role will align global campaigns with local market insights and ensure consistent brand messaging across markets. The right candidate will thrive on building programs and strategies from the ground up in new regions. Key Responsibilities: Strategy & Leadership Tailor and execute demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments. Partner with sales leadership in region to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources. Brand & Campaign Management Maintain brand consistency while adapting messaging for local markets. Oversee execution of integrated marketing campaigns across digital, events, PR, and traditional channels. Cross-functional Collaboration Partner with corporate marketing, product marketing, BDRs, and sales to align programs and messaging Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly Analytics & Optimization Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops. Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency. Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent. Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity for your region Manage and optimize regional budgets for maximum ROI. Key Success Metrics: Marketing sourced and influenced ARR Qualified pipeline generated (quality and quantity of SQLs/Opportunities) Marketing ROI