Product Marketing Manager

The Product Marketing Manager will shape the direction of existing and new products using market trends, product data, and customer insights as well as define target audiences and craft messaging and positioning that resonates with wallets, web3 platforms, and enterprise buyers. You will lead and execute go-to-market strategies for new B2B products, features, and enhancements — from launch through post-launch optimization. Collaborating with various teams, you'll translate customer needs into clear, differentiated value propositions, build and maintain enablement materials for go-to-market teams, define and track success metrics for product marketing campaigns, and conduct competitive and market research. The role involves serving as a key storyteller for our B2B platform and embrace our Kaizen mindset, driving discoverability, usage, and engagement.