Lead go-to-market strategies for new features, campaigns, and product launches. Analyze A/B tests and marketing experiments to extract insights and turn them into actionable plans. Oversee and coordinate the execution of launches to ensure smooth rollouts and performance alignment. Develop and maintain clear documentation for product marketing initiatives, including launch processes, test outcomes, and key learnings.
Act as a communication bridge between the product and performance marketing teams, ensuring transparency, alignment, and timely updates. Research user segments, market trends, and competitors to uncover growth opportunities and product angles.
This role requires someone with 2+ years of experience in product marketing or growth-focused marketing roles, with strong analytical skills and a solid understanding of user acquisition.