Product Marketing Manager (Monetization)

Conduct market researches, partner surveys, customer interviews, and competitor researches to make informed decisions about the product positioning and influence the product strategy. Work closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience and differentiates the products and solutions from the competition. Develop and execute go-to-market strategy (B2B) that coincides with product goals and objectives as well as the objectives set by the business. Create strong marketing briefs to be used by the integrated marketing team, production teams, and external marketing agencies in their execution of projects and marketing campaigns. Create various types of content assets, including but not limited to pitch decks, emails, ebooks, blogs, one-pagers, booklets, videos, speaking engagement scripts, landing pages, and more. Launch paid and organic marketing campaigns across multiple channels, measure their effectiveness, and make data-driven decisions to optimize the campaigns. Develop training materials, educational content, and product demos to help business development, account management, and integration teams grow their product expertise and be successful when communicating with partners.