Senior Email Marketing Specialist

The Senior Email Marketing Specialist will be dedicated to the Accounting Ecosystem and lead the execution, optimization, and strategic growth of our email marketing initiatives. This role is ideal for a strategic yet detail-oriented marketer who thrives in both hands-on execution and performance optimization. Success in this role requires the ability to excel in a fast-paced, deadline-driven environment where agility and adaptability are key. Design and execute email marketing campaigns to drive customer engagement and revenue growth. Develop and maintain a comprehensive email marketing calendar, ensuring strategic alignment with business objectives and timely execution of campaigns. Create email lists, ensuring proper segmentation and personalization. Manage and optimize email automation workflows to nurture leads and improve engagement. Conduct A/B testing to refine subject lines, content, and design. Analyze and report on campaign performance to key stakeholders, translating data into actionable insights. Collaborate with key stakeholders to create compelling email content. Ensure compliance with email marketing regulations (CAN-SPAM, GDPR). Stay updated on industry trends and best practices to enhance strategy.