Head of Growth Marketing

We are looking for a strategic and analytical Head of Growth Marketing to own our paid acquisition engine and scale our performance marketing efforts. This leader will own paid ad strategy, full-funnel conversion, and channel expansion. You’ll be responsible for setting the vision, building the team, and establishing scalable systems for experimentation, tracking, and performance analysis. As a player-coach, you'll roll up your sleeves to drive results while also building and managing a high-performing team. Own multi-channel paid acquisition performance and strategy across paid ads platforms (Meta, Google, LinkedIn, programmatic, etc.). Pilot and scale net new performance marketing channels, with strong targeting, continuous audience development, and creative campaigns. Define and implement marketing data infrastructure, ensuring proper tracking of user journeys (UTMs, pixels, events) and attribution accuracy. Monitor real-time and cohort-based performance data to surface insights, drive decisions, and improve outcomes. Partner with analytics to build dashboards and automate reporting that align with company-level KPIs. Build and lead a team of growth marketers and paid media specialists as the company scales. Create structured processes for testing, learning, and iteration across all channels and initiatives. Collaborate closely with creative, lifecycle, product marketing, and sales teams to deliver unified messaging and execution. Develop and execute a rigorous experimentation framework to test creatives, channels, offers, audiences, and funnel strategies. Act as the connective tissue between marketing, product, and GTM teams—aligning campaigns with launches, customer insights, and feature releases.