Senior Brand Manager

Key Responsibilities:

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
• Define and protect each brand’s identity within the portfolio—ensuring the premium line signals 'culture and exclusivity' while the value line signals 'community and accessibility'.
• Develop lifecycle marketing strategies that retain customers, segment audiences for 'drops' and 'bundles', and manage brand presence on owned websites and third-party marketplaces.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries.
• Demonstrated experience managing the entire marketing mix, including CRM/Loyalty, SEO/Web, and Retail Merchandising.

Physical Requirements & Work Environment:

• This role requires prolonged periods sitting at a desk and working on a computer.
• Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required.
• The ability to travel frequently in our Arizona and Maryland markets.