Senior Digital Marketing Manager

The Senior Digital Marketing Manager is responsible for managing the overall Paid Media Channel. This includes managing Agency Relationships, aligning with Demand Gen Campaign plans involving Paid Media channels and managing the overall Paid Media channel. This includes items such as compiling campaign creative elements, implementing tracking, overseeing campaign performance, reporting, and providing strategy recommendations.

Essential duties include managing the Paid Media Agency relationship, reviewing campaign performance, developing and managing campaigns, researching new campaign ideas, managing implementations by optimizing strategies, assisting with time sensitive project schedules, communicating project status, and overseeing the testing of media placements and paid advertising campaigns.