Customer Marketing & Lifecycle Manager

We’re looking for a Customer Marketing & Lifecycle Manager to lead and scale customer marketing, partner communications, and advocacy programs at RapidSOS. This role reports to the Director of B2B/Enterprise Marketing and will be foundational in building these programs from the ground up. At RapidSOS, our B2B partners are our customers — and in this role, you'll develop programs that showcase customer stories and partner business impact, support expansion, and create experiences that strengthen loyalty and product adoption. You’ll also collaborate cross-functionally with sales, customer success, product marketing, demand generation, and PR/Comms to bring these programs to life. Build and lead the customer advocacy and reference program — sourcing and activating partner stories and end-customer proof points through interviews, surveys, and case studies. Own GTM execution for new partner launches and develop integrated co-marketing programs — including messaging, PR, co-branded content, field events and campaigns aligned to shared growth goals.