Sr. Marketing Operations Manager
Benefits
Unlimited PTO
Job Description
Campaign and Automation Excellence:
- Design, build, and optimize complex, multi-channel marketing campaigns.
- Direct the optimization of email nurtures and launching A/B testing initiatives.
- Build automated workflows within HubSpot.
Lead Lifecycle Management:
- Contribute to the definition and management of the end-to-end lead lifecycle.
- Optimize lead scoring, routing, and segmentation processes.
- Ensure alignment with Sales and RevOps.
MarTech Stack Management & Integration:
- Manage and support the maintenance and optimization of our marketing automation platform (HubSpot).
- Integrate HubSpot with CRM and other MarTech tools.
- Automate post-event and lead workflows using live and virtual event technologies.
About Backblaze
Backblaze is the object storage leader in the open cloud movement. Together with partners, they’re helping customers break free from restrictive legacy solutions and blaze forward with the power of the open cloud, managing over three billion gigabytes of data storage for 500K+ customers.