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Accountabilities:
- Own the user acquisition strategy and performance marketing roadmap for the flagship mobile game and broader portfolio.
- Manage the UA budget and P&L, scaling acquisition volume while maintaining strong ROAS across Tier 1 and Tier 2 markets.
- Define and execute channel strategies across Meta Ads, Google UAC, and additional platforms.
Requirements:
- 5+ years in mobile user acquisition, including 2+ years in a director-level position.
- Deep expertise in Meta Ads and Google Universal App Campaigns, including campaign structures and optimization.
- Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions.
Benefits:
- Fully remote work environment with flexibility to work from anywhere.
- Opportunity to lead growth strategy for high-impact mobile gaming products.
- Ownership of significant acquisition budgets and strategic growth initiatives.
Partner Company
The company is a mobile gaming studio that develops and publishes successful mobile games. While company size is not specified, it offers a fully remote work environment and emphasizes data-driven growth, collaboration, and innovation.